HiKR Ground is a tourism promotion center that utilizes K-pop experience and media art and is operated by Korea Tourism Organization's Seoul Center. The name HiKR combines "Hi from KoRea" and aims to provide a playground for global travelers. In particular, the various tourism content appeals to Millenials and Gen Z. On the first floor, K-art is the central theme and visitors can view artworks by famous Korean artists on the large HiKR Wall. On the third floor, at the HiKR Atrium, visitors can view unique art pieces all throughout the center.